Market Size

Market Size & Trends

  • Market Sizing and Segmentation
  • Market Attractiveness (Growth & Profitability)
  • Industry Trends (Demand Drivers, Technology, Regulation)

Competitive Intelligence

Competitive Landscape

  • Key Players & Solutions
  • Positioning & Market Share
  • Performance Assessment
  • Capability Gap Analysis

Customer Segmentation

Customer Segmentation

  • Buying Personas and Customer Segmentation
  • Customer (Unmet) Needs & Pain Points
  • Buying Behavior and Decision-Making Process

Industry Trends

Go-to-Market Strategy

  • Identification of New Growth Opportunities
  • Recommendations on ‘Where to Play’
  • Recommendations on ‘How to Win’

Case Study - Growth Strategy for Waste Management, Recycling & Sustainability Solutions


A waste management solution company was looking to grow its business in the North American market. The objective was to assess which industry verticals and customer segments would be most attractive for the client to pursue, as well as how to developing a value proposition to succeed.

Our Work

10EQS provided the foundation for go-to-market strategy & growth plan incl. market size, segmentation, value proposition for customers across 7 industry verticals, key technologies; recommended key steps toward implementation.


10EQS provided a prioritized recommendation on the verticals the client should target based on potential market share, waste diversion & recycling opportunities, and the ability to close business in the next 18 months.


Waste Management Solutions Company

Project Type

Growth Strategy

Project Team

Former McKinsey & Co. consultants
Research Analysts
20 Industry Experts
10EQS Delivery Operations

Time Frame

6 weeks