Workflow Analysis Voice of the Customer Study – US


Our client had developed a workflow analysis innovation for a new augmented reality (AR) software platform and sought potential co-developers and pilot customers to assist in the commercialization efforts.


The objective was to gain insights into pain points and possible solutions via a workflow analysis study for a new AR software solution.

Our Work

10EQS assessed use cases for AR content production, process flows, key pain points & challenges, and purchasing criteria. 10EQS explored customers’ reactions to the client’s workflow analysis and assessed the profiles of leading AR content production agencies in the US. 

Project Team
  • Ex-EY Senior Management Consultant with a strong industry background in software & technology services
  • 10EQS Delivery Operations (PMO) provided quality assurance, process management, and expert recruitment
  • 5 industry experts
Industry Experts (sample)
  • Two Executive/Creative Directors, AR Content Development Agency (US)
  • Senior Writer/Director, AR Content Development Agency (US)
  • Former Unreal Fellow, (US)
  • Former Experience Designer, Augmented Reality, Competitor (US)


The insights helped the client to determine how to position its workflow analysis software as it approaches further development and eventual commercialization.

Please reach out to us if you are interested in learning more.