What we do
Buyer Persona Research
Develop buyer personas through detailed qualitative research with senior executive decision-makers.
Pain Point Validation
Understand unmet customer needs and validate pain points to tailor your service offering & value proposition.
Willingness to Pay
Determine customers’ willingness to pay to inform your pricing strategy.
Concept Testing
Test your concept for a new service offering to inform your product development strategy.
Product Launch
Test customer receptivity for your product and get critical market feedback for your launch.
Customer Feedback
Get valuable customer feedback on your positioning, service offering, and value proposition to improve your service.
Customer Segmentation
Develop a customer segmentation strategy to identify and drive new growth opportunities.
Due Diligence VoC
Get unbiased VoC insights from customers of your acquisition target for your commercial due diligence.
Consumer Trends
Understand evolving consumer preferences and industry trends.
10EQS Services
Consulting Projects
10EQS Sprint
Fast-turnaround project – Get up to speed quickly on industry trends, market opportunities, competitors, customers, and acquisition targets.
10EQS Standard
Typical 10EQS project – Assess go-to-market strategy, competitive landscape, voice of the customer, develop industry benchmarks and conduct due diligence.
10EQS Complex
Large complex engagements – Develop comprehensive analyses & go-to-market deep dives on multiple geographies, industries, customer segments.
Expert Insights
Expert interviews
Qualitative primary research - 10EQS identifies, qualifies, and conducts interviews with subject matter experts. We develop questionnaires, deliver transcripts, and summary reports.
Surveys
Quantitative primary research - 10EQS programs and manages surveys with qualified B2B and B2C target respondents, delivering data sets and summary reports.
Expert Engagements
Workshops & direct engagements - 10EQS identifies and qualifies industry experts to work with you directly on go-to-market, business strategy and operational execution.
Featured Customer Success Story
Hybrid & Multi-Cloud Environment Voice of Customer Assessment
The objective was to validate potential buyers’ pain points and challenges related to operating in a hybrid cloud environment as well as assess their needs and buying preferences, and willingness to pay for the client’s solution.
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Edge-Cloud Solution Voice of the Customer
The object was to explore companies’ needs, priorities, and pain points when integrating edge/cloud computing capabilities.
B2B Payments Solution Voice of the Customer
Our client was looking to improve its integrated payables offering for B2B customers. They want to identify core roadblocks to adoption and refine the value proposition.
B2B2C Software Start-up Concept Testing
Our client was an early-stage start-up looking to develop a software offering for the hospitality industry and wanted to assess 1) the technical feasibility and 2) the market receptivity for such a solution.
Food Services Technology China GTM & VoC
A global manufacturer of food & beverage equipment operating in the China market wanted to capture market share from local Chinese customers as part of their ambitious growth agenda.
Financial Services Software Voice of the Customer
Real Estate Debt Management Solution Voice of the Customer Assessment – North America Situation Our client had developed a debt management solution for the real estate industry and wanted to validate the market opportunity with prospective customers. Objective The objective was to explore how equity investors manage their debt today and their needs and pain points related to debt management solutions. […]
Fintech Voice of the Customer
Our client was looking to gain customer insights for their Fintech vertical in the US as part of their growth agenda.
Customer Experience Solution Market Assessment & Voice of Customer
A private equity firm was looking to assess a potential investment opportunity for a customer experience solution services provider. 10EQS delivered in-depth insights on the addressable market, competitive threats, and customer perspective within a tight timeframe of 1.5 weeks. The insights helped the client to support their investment decision-making process on whether the target would be a viable opportunity to pursue.
B2B Software Voice of the Customer Assessment
A B2B software client wanted to better understand their customer segments to tailor their positioning & marketing strategy and identify new potential growth opportunities.
Executive Research on Resilience
Our client wanted to better understand how executives define resilience, how it is prioritized, executed, and embedded within their strategy.
Education Software Due Diligence
A private equity firm was looking to assess a potential investment opportunity in the online education program space and was looking for support for their commercial due diligence effort.
Virtual Card Automation Voice of the Customer Survey
Our client wanted to better understand customers’ perspectives on the features and capabilities they would value from a virtual card automation tool (for commercial payments).
Logistics Platform Voice of the Customer
Our client was planning to launch a logistics platform and wanted to better understand how their solution/platform concept is being perceived by their customers in order to refine their value proposition.
Industrial Equipment Voice of the Customer Assessment
An industrial equipment company had developed an autonomous unloading solution and wanted to get a better understanding of their customers' perspectives and competitive landscape.
Tech-Enabled Professional Services Voice of the Customer
Our client wanted to assess market dynamics and define opportunities for tech-enabled solutions offered by professional services.
Pre-Construction Technology Voice of the Customer
Our client had developed a measurement automation tool for the residential pre-construction market and wanted to better understand their customers’ needs & pain points. The insights helped the client refine their (their product’s) value proposition as part of their go-to-market strategy.
M&A Software Voice of the Customer
Our client wanted to better understand their customers’ pain points and needs related to M&A services and technology, as they were looking to develop a new M&A software solution offering.
Patient Access Solution Voice of the Customer
A healthcare solutions firm was looking to launch a new patient access software for healthcare providers to optimize operations and improve the patient experience.
Banking Technology Services Voice of the Customer
A large technology services provider was looking to improve their positioning and increase their sales with mid-market banks in the US.
Video Content Management Due Diligence
Our client was assessing a potential investment opportunity in the video content management software space and wanted to get a better understanding of the market dynamics.
Real Estate Investment Management Software VoC
The object was to explore companies’ needs, priorities, and pain points of utilizing real estate investment management tools in the current economic environment.
CFO Role & Responsibilities – Voice of the Customer
The objective was to assess how the role & responsibilities of CFOs have changed over the past 5 years and where it is heading in the near future.10EQS Teams
Consultants
We work with a network of qualified consultants (10EQS Collaboration Managers) from top-tier consulting firms.Subject Matter Experts
We identify, qualify, and engage industry experts to provide targeted primary research insights.Research Analysts
We work with a network of qualified analysts conducting secondary research, and developing market models.10EQS PMO
Our 10EQS Project Management Office (PMO) provides quality assurance and process management.Our Team
We work with a network of top-tier strategy consultants, research analysts and subject-matter experts.
Julie G.
10EQS Collaboration Manager
Julie is a former Bain Consultant who has been running her own strategy consulting firm for 25 years, focused on both short and long-term multi-functional strategic & operational initiatives sponsored by C-level executives.
Tanya K.
10EQS Collaboration Manager
Tanya is a former EY consultant and has completed more than 600 successful engagements that have involved more than 5,000 primary research interviews.
Peter E.
10EQS Collaboration Manager
Peter is a former McKinsey consultant and ex-research fellow at NASA's Johnson Space Center with a PhD in Space Engineering. He has been advising CxO-level management for over 20 years.
Justin T.
10EQS Collaboration Manager
Justin is a former Deloitte & Grant Thornton Consultant, focused on market assessment and go-to-market strategy projects. His primary area of expertise includes growth, M&A strategy, and commercial due diligence.
Devon B.
10EQS Collaboration Manager
Devon is a former Kearney Principal and held strategy & innovation roles at Coca-Cola and Hertz. He has over 30 years of experience and an MBA in Finance and Strategic Management.
Thomas C.
10EQS Collaboration Manager
Thomas is a former McKinsey consultant with a PhD in Biological Chemistry from MIT. He has served as President and CEO of four early-stage life science companies.
James B.
10EQS Collaboration Manager
James is a former McKinsey consultant who served as brand manager at P&G and Assistant VP at Loreal, and has 20 years of experience in consulting and the FMCG industry.
Lilly M.
10EQS Collaboration Manager
Lilly is a former McKinsey consultant with industry experience from Coach & LVMH. She has 25+ years of experience in management consulting, consumer insights, retail operations, and e-commerce.
Stewart S.
10EQS Collaboration Manager
Stewart is a former GE consultant who collaborates with 10EQS on market assessment projects in the industrial manufacturing and technology industries, as well as on M&A scans and commercial due diligence efforts.
Saurabh A.
10EQS Collaboration Manager
Saurabh is a former McKinsey & Kearney consultant, who has delivered multiple consulting projects for clients across India, as well as in UAE, Japan, China, Singapore, Australia & the US.
Michel M.
10EQS Collaboration Manager
Michel is a former McKinsey consultant and a digital innovation strategist with extensive experience in technology, media, and telecommunications.
Vishal R.
10EQS Collaboration Manager
Vishal is a former BCG consultant who works as a freelance consultant with top-tier consulting firms such as LEK, Oliver Wyman & Bain on short-term, due-diligence projects.Why 10EQS?
Efficiency, Quality, Speed
Efficiency
We develop a targeted scope to answer your questions in an efficient and cost-effective way.
Quality
Our agile delivery model brings together high-quality consulting skills and industry expertise.
Speed
We deliver insights quickly in iterative sprints enabling faster decision-making and increased speed to market.
How to engage 10EQS
Scoping
We work with you to scope your project and deliver a proposal within 24-48 hours.
Initiation
We start the project immediately after approval, engaging a custom-assembled project team.
Delivery
Insights are generated iteratively and delivered to you on an ongoing basis. 10EQS manages the delivery execution and quality assurance process.