Residential Pre-Construction Measurement Needs Assessment & VoC


Our client had developed a measurement automation tool for the residential pre-construction market and wanted to better understand their customers’ needs & pain points.


The objective was to conduct a voice-of-the-customer study to explore needs & desired solutions for pre-construction measurement tools

Our Work

10EQS assessed the overall market landscape for residential remodeling/renovation, including existing technology solutions. 10EQS identified specific application opportunities & use cases across various customer segments. In addition, 10EQS evaluated competitive offerings in this space to identify white spaces.

Project Team
  • Ex-Deloitte Management Consultant with extensive construction & real estate industry experience
  • Ex-Deloitte Consultant supporting content synthesis
  • Associate Consultant conducting secondary research
  • 10EQS Delivery Operations (=PMO) providing quality assurance, process management and expert recruitment
  • 12 industry experts
Industry Experts (sample)
  • National Director of Merchandising – Home Improvement Center
  • Global Plan to Manufacture Director – Door Manufacturer
  • Senior Director Of Marketing, Product Development – Manufacturer
  • VP Trade Sales – Wholesaler


The insights helped the client refine their (their product’s) value proposition as part of their go-to-market strategy.

Please reach out to us if you are interested in learning more.