Residential Pre-Construction Measurement Needs Assessment & VoC
Our client had developed a measurement automation tool for the residential pre-construction market and wanted to better understand their customers’ needs & pain points.
The objective was to conduct a voice-of-the-customer study to explore needs & desired solutions for pre-construction measurement tools.
10EQS assessed the overall market landscape for residential remodeling/renovation, including existing technology solutions. 10EQS identified specific application opportunities & use cases across various customer segments. In addition, 10EQS evaluated competitive offerings in this space to identify white spaces.
- Ex-Deloitte Management Consultant with extensive construction & real estate industry experience
- Ex-Deloitte Consultant supporting content synthesis
- Associate Consultant conducting secondary research
- 10EQS Delivery Operations (=PMO) providing quality assurance, process management and expert recruitment
- 12 industry experts
Industry Experts (sample)
- National Director of Merchandising – Home Improvement Center
- Global Plan to Manufacture Director – Door Manufacturer
- Senior Director Of Marketing, Product Development – Manufacturer
- VP Trade Sales – Wholesaler
The insights helped the client refine their (their product’s) value proposition as part of their go-to-market strategy.