Real Estate Investment Management Tools and Solutions Voice of the Customer Assessment


Our client was developing a commercial real estate investment management tool and was looking to better understand potential buyers’ needs and use cases.


The object was to explore companies’ needs, priorities, and pain points of utilizing real estate investment management tools in the current economic environment.

Our Work

10EQS assessed investment management tool use cases across regions and industries including banking, insurance, and debt investing. 10EQS further explored which services & solutions companies are currently using as well as their unmet needs.  

Project Team
  • Ex-BCG Management Consultant with extensive financial services and fintech industry experience
  • Ex-BCG Management Consultant supporting interview  and content synthesis with extensive experience new product introductions and VoCresearch
  • 10EQS Delivery Operations (=PMO) providing quality assurance, process management and expert recruitment
  • 25 industry experts
Industry Experts (sample)
  • VP, Commercial Mortgage Lending – Multinational Insurance Corporation (US)
  • Director, Commercial Real Estate Finance – Multinational Investment Bank (UK)
  • Director, Investments & Capital – Real Estate Services & Investment Company (Japan/Singapore)
  • Senior Director, Finance – REIT (Canada)


10EQS identified & recommended ideal software capabilities to help our client better to position their solution to customers in the industry