Video Content Management Software Market Assessment & VoC – Due Diligence Support

Situation

Our client was assessing a potential investment opportunity in the video content management software space. 

Objective

As part of the client’s due diligence effort, the objective was to get a better understanding of the market dynamics, competitive landscape, and voice of the customer perspectives. 

Our Work

10EQS assessed the target company’s organizational structure, culture, resources, and challenges, as well as their product & technology offering. 10EQS further assessed the overall market for OTT media and conducted deep dives into the target company’s customers. 

Project Team
  • Senior Management Consultant with extensive experience in market assessment & VoC projects
  • Associate Consultant conducting secondary research & supporting content synthesis 
  • 10EQS Delivery Operations (=PMO) providing quality assurance, process management and expert recruitment
  • 16 industry experts
Industry Experts (sample)
  • Senior Director, Customer Community & Growth – Target Company
  • Director of Enterprise Sales – Target Company
  • Global Head of Digital Strategy & Transformation – Customer
  • Executive Director – Customer
  • Director of Information Technology – Customer  

Results

The insights provided the client with a more robust fact basis for their investment decision and particularly in better understanding customers’ perceptions of the target company and its positioning in the market.