Automated B2B Payment Solution Services Voice of the Customer
Situation
A financial services firm was looking to improve its integrated payables offering for B2B customers.
Objective
The client wanted 10EQS to identify the core roadblocks to adoption and develop a perspective on the value proposition which would be sufficiently compelling to drive B2B customers to make the necessary change to their current processes.
Our Work
A combination of qualitative and quantitative research instruments was used in this two-phase project. This included 60 in-depth interviews and two different surveys of at least 100 responses, as well as a synthesis of the two elements.
10EQS Project Team
- Payments consultant (Ex-BCG)
- Survey Analyst
- Payments Industry Advisor (Ex-Visa, Ex-Monitor)
- 10EQS Delivery Operations (=PMO) providing quality assurance, process management, and expert recruitment
Industry Experts
- Survey of 100+ qualified AP respondents in six designated B2B end markets
- 30 In-depth interviews with specifically recruited experts ranging in roles from CFO to Accounts Payable Coordinator
- 30 In-depth interviews with specifically recruited experts ranging in roles from CFO to Accounts Receivables Supervisor
- Survey of 100+ qualified AR respondents in the same six designated B2B end markets
Results
10EQS helped the client to develop a market roadmap for their integrated payables solution.
Please reach out to us if you are interested in learning more.