Automated B2B Payment Solution Services Voice of the Customer

Situation

A payment provider was looking to improve its integrated payables offering for B2B customers

Objective

The client wanted 10EQS to identify the core roadblocks to adoption and develop a perspective on the value proposition which would be sufficiently compelling to drive B2B customers to make the necessary change to their current processes.

Our Work

A combination of qualitative and quantitative research instruments was used in this two-phase project. This included 60 in-depth interviews and two different surveys of at least 100 responses, as well as a synthesis of the two elements.

10EQS Project Team
  • Payments consultant (Ex-BCG)
  • Survey Analyst
  • Payments Industry Advisor (Ex-Visa, Ex-Monitor)
  • 10EQS Delivery Operations (=PMO) providing quality assurance, process management, and expert recruitment
Industry Experts
  • Survey of 100+ qualified AP respondents in six designated B2B end markets
  • 30 In-depth interviews with specifically recruited experts ranging in roles from CFO to Accounts Payable Coordinator
  • 30 In-depth interviews with specifically recruited experts ranging in roles from CFO to Accounts Receivables Supervisor
  • Survey of 100+ qualified AR respondents in the same six designated B2B end markets

Results

10EQS helped the client to develop a market roadmap for their integrated payables solution.