What we do
Growth & Innovation
Identify growth opportunities, develop new solutions, and gain unbiased market feedback.
Go-To-Market Strategy
Assess market opportunities, and get expert-based go-to-market recommendations.
Voice of the Customer
Get unbiased customer insights on pain points, unmet needs, and demand for your offerings.
Product Launch
Test customer receptivity for your product/service and get critical market feedback for your launch.
Benchmarking
Benchmark industry peers and gain insights into best-in-class strategies.
Competitive Intelligence
Analyze your competitive landscape and gain a competitive edge with external insights.
Industry Trends
Understand evolving industry and market trends in technology and applications.
M&A + Due Diligence
Discover high-value acquisition targets through M&A scans and perform commercial due diligence.
Supplier Analysis
Strengthen your supply chain strategy by identifying & evaluating suppliers and strategic partners.
10EQS Services
Consulting Projects
10EQS Sprint
Fast-turnaround project – Get up to speed quickly on industry trends, market opportunities, competitors, customers, and acquisition targets.
10EQS Standard
Typical 10EQS project – Assess go-to-market strategy, competitive landscape, voice of the customer, develop industry benchmarks and conduct due diligence.
10EQS Complex
Large complex engagements – Develop comprehensive analyses & go-to-market deep dives on multiple geographies, industries, customer segments.
Expert Insights
Expert interviews
Qualitative primary research - 10EQS identifies, qualifies, and conducts interviews with subject matter experts. We develop questionnaires, deliver transcripts, and summary reports.
Surveys
Quantitative primary research - 10EQS programs and manages surveys with qualified B2B and B2C target respondents, delivering data sets and summary reports.
Expert Engagements
Workshops & direct engagements - 10EQS identifies and qualifies industry experts to work with you directly on go-to-market, business strategy and operational execution.
Featured Customer Success Story
Cloud Services Voice of the Customer Assessment
Our client had developed a solution aiming to guide companies operating in a hybrid and/or multi-cloud environment. The objective was to validate potential buyers’ pain points and challenges related to operating in a hybrid cloud environment as well as assess their needs and buying preferences, and willingness to pay for solutions.
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AI Modeling Software Growth Strategy
The objective was to gain insights into pain points involved with graphic AI modeling and possible solutions via a voice-of-the-customer study.
Augmented Reality Software Market Assessment
The objective was to gain insights into pain points and possible solutions via a workflow analysis study for a new AR software solution.
C-Level Outlook on AI Strategy
Our client wanted to better understand how artificial intelligence influences the transformation of businesses, and more specifically how CEOs perceive value from data and AI.
B2B Software Voice of the Customer Assessment
A B2B software client wanted to better understand their customer segments to tailor their positioning & marketing strategy and identify new potential growth opportunities.
Channel Partner Data Collection Benchmarking
Our client was seeking to understand leading practices of how to design & execute data collaboration with channel partners, particularly learning from companies with large partner networks.
Cloud Acquisition – Market Impact VoC
Our client wanted to understand more about the Google & Mandiant acquisition, specifically whether/how it influences CISO / CIO perceptions of Google as an enterprise security player.
Cyber Incident Response Market Assessment
A major technology services firm wanted to better understand the market for cyber incident readiness and response services to refine their solution offering.
Cyber Services Opportunity Assessment
Our client wanted to better understand the market opportunity for data & privacy needs related to third-party cookie deprecation/signal loss in advertising and marketing.
Edge-Cloud Solution Voice of the Customer
The object was to explore companies’ needs, priorities, and pain points when integrating edge/cloud computing capabilities.
Future of AI Industry Applications
A technology services provider wanted to get a better understanding of how Artificial Intelligence will impact various industries in the next 3 to 5 years.
Generative AI Market Scan
Our client wanted to understand how Generative AI as a tool could impact professional services offered to clients and wanted to assess the market landscape including foundation layer, NLP, application specific and product embedded.
Generative AI Services Market Landscape
Our client wanted to better understand how enterprises are adopting generative AI and what AI services & capabilities technology firms are offering.
Generative AI Software Development Market Assessment
Our client wanted to better understand trends surrounding the usage of generative AI in the software development life cycle.
Generative AI: Driving Innovation Across Industries – A Case Study
Our client wanted to explore the future impact of Generative AI across various industries and identify the most significant use cases both present and in the future.
Global Cyber Growth Strategy
Our client was looking to grow its cyber consulting services business globally and wanted to better understand key client segments, as well as the competitive landscape in the US, Europe and Asia.
HR Software Solutions Market Assessment
Our client wanted to better understand the market opportunity for a new HR software solution as they have been noticing their competitors entering the space.
Intellectual Property and Innovation Management
Our client was looking to better understand the best practices, use cases, and pain points associated with Innovation IP Management.
Interactive Explainable AI Technology Trends
A technology company wanted to conduct a deep dive into the interactive aspect of explainable AI (XAI) to get a view on global developments in research that could result in potential deployment.
Quantum Cyber Market Landscape Assessment
Our client wanted to better understand the market landscape for quantum cyber service providers and develop a market framework to segment this emerging market, with a focus on post-quantum cryptography (PQC).10EQS Teams
Consultants
We work with a network of qualified consultants (10EQS Collaboration Managers) from top-tier consulting firms.Subject Matter Experts
We identify, qualify, and engage industry experts to provide targeted primary research insights.Research Analysts
We work with a network of qualified analysts conducting secondary research, and developing market models.10EQS PMO
Our 10EQS Project Management Office (PMO) provides quality assurance and process management.Our Team
We work with a network of top-tier strategy consultants, research analysts and subject-matter experts.
Peter E.
10EQS Collaboration Manager
Peter is a former McKinsey consultant and ex-research fellow at NASA's Johnson Space Center with a PhD in Space Engineering. He has been advising CxO-level management for over 20 years.
Julie G.
10EQS Collaboration Manager
Julie is a former Bain Consultant who has been running her own strategy consulting firm for 25 years, focused on both short and long-term multi-functional strategic & operational initiatives sponsored by C-level executives.
Justin T.
10EQS Collaboration Manager
Justin is a former Deloitte & Grant Thornton Consultant, focused on market assessment and go-to-market strategy projects. His primary area of expertise includes growth, M&A strategy, and commercial due diligence.
Shams N.
Subject-Matter Expert
Director, GTM & Sales Strategy at high-growth AI and automation technology company. Shams is a digital innovation leader with more than a decade of experience in technologies like AI, digital transformation, process mining, and intelligent automation.
Michel M.
10EQS Collaboration Manager
Michel is a former McKinsey consultant and a digital innovation strategist with extensive experience in technology, media, and telecommunications.
Lilly M.
10EQS Collaboration Manager
Lilly is a former McKinsey consultant with industry experience from Coach & LVMH. She has 25+ years of experience in management consulting, consumer insights, retail operations, and e-commerce.
Alex C.
Subject-Matter Expert
Alex is a product lead at Microsoft, building next-generation AI products through the Office of the CTO with an emphasis on multimodal and large language models.
Michael S.
Subject-Matter Expert
Applied Intelligence Practice Leader at Professional Services Company. 20 years of experience selling, marketing, and deploying Advanced Analytics, Data Science and Artificial Intelligence solutions to Fortune 500 and Government customers.
Osvaldo H.
Subject-Matter Expert
Osvaldo is an AI-enabled marketing Leader at Tupperware Brands and an Associate Professor for AI. 20+ years of experience in the digital landscape.Why 10EQS?
Efficiency, Quality, Speed
Efficiency
We develop a targeted scope to answer your questions in an efficient and cost-effective way.
Quality
Our agile delivery model brings together high-quality consulting skills and industry expertise.
Speed
We deliver insights quickly in iterative sprints enabling faster decision-making and increased speed to market.
How to engage 10EQS
Scoping
We work with you to scope your project and deliver a proposal within 24-48 hours.
Initiation
We start the project immediately after approval, engaging a custom-assembled project team.
Delivery
Insights are generated iteratively and delivered to you on an ongoing basis. 10EQS manages the delivery execution and quality assurance process.