What we do
Growth & Innovation
Identify growth opportunities, develop new solutions, and gain unbiased market feedback.
Go-To-Market Strategy
Assess market opportunities, and get expert-based go-to-market recommendations.
Voice of the Customer
Get unbiased customer insights on pain points, unmet needs, and demand for your offerings.
Product Launch
Test customer receptivity for your product and get critical market feedback for your launch.
Benchmarking
Benchmark industry peers and gain insights into best-in-class strategies.
Competitive Intelligence
Analyze your competitive landscape and gain a competitive edge with external insights.
Consumer Trends
Understand evolving consumer preferences and industry trends.
M&A + Due Diligence
Discover high-value acquisition targets through M&A scans and perform commercial due diligence.
Supplier Analysis
Strengthen your supply chain strategy by identifying & evaluating suppliers and strategic partners.
10EQS Services
Consulting Projects
10EQS Sprint
Fast-turnaround project – Get up to speed quickly on industry trends, market opportunities, competitors, customers, and acquisition targets.
10EQS Standard
Typical 10EQS project – Assess go-to-market strategy, competitive landscape, voice of the customer, develop industry benchmarks and conduct due diligence.
10EQS Complex
Large complex engagements – Develop comprehensive analyses & go-to-market deep dives on multiple geographies, industries, customer segments.
Expert Insights
Expert interviews
Qualitative primary research - 10EQS identifies, qualifies, and conducts interviews with subject matter experts. We develop questionnaires, deliver transcripts, and summary reports.
Surveys
Quantitative primary research - 10EQS programs and manages surveys with qualified B2B and B2C target respondents, delivering data sets and summary reports.
Expert Engagements
Workshops & direct engagements - 10EQS identifies and qualifies industry experts to work with you directly on go-to-market, business strategy and operational execution.
Featured Customer Success Story
Ready-to-Drink Beverage Market US
Our client wanted to explore potential acquisition targets in the ready-to-drink beverages space in the US. We were tasked with gaining insights into the commercial, manufacturing and strategic functions of four potential targets in the mid-sized ready-to-drink market.
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Revenue Growth Management Best Practices
The objective was to understand best practices in the revenue growth management market and its application to e-commerce.
Consumer Audio Marketing Strategy Assessment
A consumer audio company was interested in developing an in-depth understanding of the marketing strategy of a peer company.
Gen Z Consumer Purchasing Behavior Study
Our client wanted to gain a deeper understanding of Asian Gen Z’s values and purchasing behavior to support Japanese companies looking to target Gen Z in Asian markets.
Future of In-Flight Entertainment & Connectivity
An aviation entertainment equipment and services provider wanted to deepen their understanding of in-flight entertainment & connectivity preferences of airlines and consumers.
Personal Health Innovation & Transformation
A major consumer products company wanted to develop its consumer health portfolio to address future growth ambitions.
FMCG Digital Marketing Strategy Best Practices
Our client wanted to better understand how other leading FMCG companies are proceeding with digital transformation, particularly within marketing, to inform their own digital transformation strategy.
Emerging Trends in Skin Care & Cosmetics
A leading skincare and cosmetics company wanted to understand the nascent trends emerging in Gen Z across Japan, the US and China to feed their R&D development work.
Residential Water Treatment Market
Our client was seeking to expand its global market share in the residential water treatment segment in South Korea.
Residential Home Services Market Growth Strategy
Our client was looking to grab market share in the US by aggressively pursuing an underserved market segment.
Flavor & Fragrance Strategy Oral Care
A CPG company looking for a way to position flavors and fragrances as a core element in the development of oral care products in the global market. 10EQS provided insights on the flavor & fragrance development strategies of leading CPG companies that helped refine the client’s own flavor & fragrance development strategy for their oral care products.
B2B2C Software Start-up Concept Testing
Our client was an early-stage start-up looking to develop a software offering for the hospitality industry and wanted to assess 1) the technical feasibility and 2) the market receptivity for such a solution.
Personal Care Products in China
Our client wanted to better understand the sales channels & eCommerce best practices, platform partnerships, online campaigns & activities for personal care products in China. 10EQS delivered unique insights on the best practices that the target companies employed to effectively drive growth in sales, market share & brand presence in the various online marketplaces, platforms & channels in China.
FMCG Market Growth Strategy
A food & beverage company was looking to grow its confectionary business in Vietnam. We assembled an international team with on-the-ground resources in Vietnam to generate insights on industry trends, competitive landscape, general trade vs. modern trade (voice of the customer), distribution channel, and go-to-market strategy.
FMCG Digital Strategy in China
An FMCG company wanted to better understand the digital & eCommerce strategy, organization, playbook, programs, activities & partners adopted by leading multinational FMCG players in China. 10EQS provided insights on the best practices which delivered digital successes in China for the target companies and analyzed how the client could customize & adopt them for their new China-market initiatives.10EQS Teams
Consultants
We work with a network of qualified consultants (10EQS Collaboration Managers) from top-tier consulting firms.Subject Matter Experts
We identify, qualify, and engage industry experts to provide targeted primary research insights.Research Analysts
We work with a network of qualified analysts conducting secondary research, and developing market models.10EQS PMO
Our 10EQS Project Management Office (PMO) provides quality assurance and process management.Our Team
We work with a network of top-tier strategy consultants, research analysts and subject-matter experts.
James B.
10EQS Collaboration Manager
James is a former McKinsey consultant who served as brand manager at P&G and Assistant VP at Loreal, and has 20 years of experience in consulting and the FMCG industry.
Justin T.
10EQS Collaboration Manager
Justin is a former Deloitte & Grant Thornton Consultant, focused on market assessment and go-to-market strategy projects. His primary area of expertise includes growth, M&A strategy, and commercial due diligence.
Devon B.
10EQS Collaboration Manager
Devon is a former Kearney Principal and held strategy & innovation roles at Coca-Cola and Hertz. He has over 30 years of experience and an MBA in Finance and Strategic Management.
Lilly M.
10EQS Collaboration Manager
Lilly is a former McKinsey consultant with industry experience from Coach & LVMH. She has 25+ years of experience in management consulting, consumer insights, retail operations, and e-commerce.
Gary L.
Subject-Matter Expert
Chief Strategy and Transformation Officer at Unilever. Extensive experience driving business growth and transformation agendas at corporate and divisional levels.
Osvaldo H.
Subject-Matter Expert
Osvaldo is an AI-enabled marketing Leader at Tupperware Brands and an Associate Professor for AI. 20+ years of experience in the digital landscape.Why 10EQS?
Efficiency, Quality, Speed
Efficiency
We develop a targeted scope to answer your questions in an efficient and cost-effective way.
Quality
Our agile delivery model brings together high-quality consulting skills and industry expertise.
Speed
We deliver insights quickly in iterative sprints enabling faster decision-making and increased speed to market.
How to engage 10EQS
Scoping
We work with you to scope your project and deliver a proposal within 24-48 hours.
Initiation
We start the project immediately after approval, engaging a custom-assembled project team.
Delivery
Insights are generated iteratively and delivered to you on an ongoing basis. 10EQS manages the delivery execution and quality assurance process.