Vietnam Confectionary Market Assessment
A food & beverage company was looking to grow its confectionary business in Vietnam.
The objective was to understand how to approach the Vietnam market from a product, go-to-market, retail & distribution strategy perspective.
We assembled an international team with on-the-ground resources in Vietnam to generate insights on industry trends, competitive landscape, general trade vs. modern trade (voice of the customer), distribution channel and go-to-market strategy.
10EQS Project Team
- Former BCG consultant with strong CPG experience
- Vietnam-based consultant and research analyst
- South-East Asia go-to-market strategy advisor
- 10EQS Delivery Operations (=PMO) providing quality assurance, process management and expert recruitment
- 15 industry experts
- Senior Sales Operations Manager – Supply Side
- Director of Sales Strategy and Operations – Supply Side
- Regional Sales Manager – Supply Side
- Lead – General Trade
- Category Manager – Demand Side
- Senior Management Executive – Demand Side
- Store Manager – Demand Side
The client leveraged the insights to refine their go-to-market and distribution channel strategy in Vietnam as part of their South-East Asia growth agenda.