Personal Health Innovation & Business Transformation – Competitive Assessment

Situation

A major consumer products company wanted to develop its consumer health portfolio to address future growth ambitions. The client wanted to better understand how its go-to-market, and organization set-up compared to competitors that play in this space.

Objective

The objective was to conduct a competitive assessment with a deep dive on one main competitor at category level across various business functions and regions.

Our Work

10EQS assessed the strategic decision making, business transformation,  innovation strategy, and technology strategy of the pre-defined target company with a geographical focus on the US and Western Europe.

10EQS Project Team
  • Ex BCG management consultant with experience in strategic marketing & innovation
  • Consultant with consumer goods industry experience & marketing background 
  • Research Analyst conducting secondary research
  • 10EQS Delivery Operations (=PMO) providing quality assurance, process management and expert recruitment
  • 10 industry experts
Industry Experts (sample)
  • Sales VP, Europe – Consumer Goods Company
  • Marketing Manager – Consumer Goods Company
  • Finance Director – Consumer Goods Company•Senior Brand Manager – Consumer Goods Company
  • VP of Marketing – Consumer Goods Company

Results

The gathered insights helped the client to better understand their competitor’s innovation & strategic ambitions that ultimately help shape the client’s portfolio strategy towards future growth.