Digital Strategy Assessment of leading FMCG Players in China

Situation

A FMCG company wanted to better understand the digital & eCommerce strategy, organization, playbook, programs, activities & partners adopted by leading multinational FMCG players in China.

Objective

To understand the best practices, resourcing, team structure, work processes & platform partnerships used by non-local FMCG players/brands who have been most successful in the digital & online space in China.

Our Work

10EQS did intensive desktop research as well as in-depth interviews with digital experts & decision makers in China from the identified target success-story companies to extract the insights & knowledge required.

10EQS Project Team
  • Former McKinsey & Co. consultant with Tech & Retail experience
  • Research analysts with China research experience
  • 10EQS Delivery Operations (= PMO) providing quality assurance, process management, and expert recruitment
  • 16 industry experts
Industry Experts
  • Head of Digital Marketing, Sales & B2B at Nestle China
  • Director of Digital Marketing, China at Shiseido
  • Associate Marketing Director at AB InBev China
  • Senior Manager of Digital Marketing at Swisse Wellness
  • Director or Retail & Merchants, China at JD.com

Results

10EQS provided insights on the best practices which delivered digital successes in China for the target companies and analyzed how the client could customize & adopt them for their new China-market initiatives.