Consumer Audio Customer Journey Assessment

Situation

A consumer audio company was interested in developing an in-depth understanding of the marketing strategy of a peer company.

Objective

The client wanted to identify the target segment and customer journey and the related marketing initiatives involved in the sale of the  competitor’s wireless Bluetooth speakers.

Our Work

Based on insights from interviews with industry experts, we identified the paths in the customer journey and provided detail on the media and initiatives used at each step.

10EQS Project Team
  • Former Monitor Consultant with experience in strategy and business development
  • Consultant with experience in marketing strategy
  • 10EQS Delivery Operations (=PMO) providing quality assurance, process management and expert recruitment
  • 6 industry experts
Industry Experts
  • Senior Digital Marketing Specialist – Leading Consumer Audio Brand
  • Vice President Global Marketing – Leading Consumer Audio Brand
  • Business Development Director – Leading Consumer Audio Brand
  • Territory Sales Manager – Leading Consumer Audio Brand

Results

10EQS helped the client identify the target consumer persona, as well as the media and initiatives most effective for that target segment. 10EQS also identified new trends in the industry and potential opportunities and areas requiring adaptation of the client’s strategy.