Aviation Entertainment Equipment and Services Market Trends

Situation

An aviation entertainment equipment and services provider had the vision to become the market leader for entertainment & connectivity services in the aviation industry.

Objective

Better understand the in-flight entertainment & connectivity preferences of airlines and consumers.

Our Work

10EQS conducted a qualitative assessment of airlines’ perspective on the issue of connectivity and in-flight entertainment, engaging with VPs of Marketing or Customer Experience at budget and full-service airlines around the world.

In addition, we surveyed 800 airline passengers to assess passenger behavior, usage, and preferences.

10EQS Project Team
  • Former Monitor consultant with experience in the consumer services sector
  • Research Analyst
  • 10EQS Delivery Operations (=PMO) providing quality assurance, process management, and expert recruitment
  • 12 industry experts
  • 800 Airline passengers
Industry Experts
  • Vice President of Customer Experience – JetBlue
  • Head of Cabin Service – Flyadeal (Saudi Arabia)
  • Head of Guest Experience – Jet Airways (India)
  • Director of Finance – Hawaiian Airlines
  • Vice President of Customer Experience – Xiamen Airlines (China)

Results

10EQS helped the client quickly validate and modify their existing understanding of airlines’ and passengers’ perspectives gaining key insights on the differences between how Low-Cost Carriers and Full-Service Carriers / Passengers think about this offering.