Pest Control Solution Market Growth Strategy & Consumer Research

Situation

A pest control solutions company was looking to grab market share in the US by aggressively pursuing an underserved market segment.

Objective

Understand the market opportunity (size), competitive landscape, treatment technologies & consumer preferences.

Our Work

We engaged with leading industry experts including entomologists, thought leaders, and pest control industry executives to size the market opportunity, better understand treatment solutions, and go-to-market by state. We conducted a consumer survey with ~500 respondents across different states to understand their preferences and willingness to pay.

10EQS Project Team
  • Ex-Monitor Consultant with CPG experience
  • Consultants with experience in CPG industry
  • 10EQS Delivery Operations (=PMO) providing quality assurance, process management and expert recruitment
  • 17 industry experts
  • 500 survey respondents (consumers)
Industry Experts
  • Professor of Entomology – University of Florida
  • Urban Entomologist – UC Riverside
  • Senior Director, Business Development Pest Control
  • Business Owner – Pest Control Company
  • Licensed Fumigator and Pest Control Company Owner
  • Regional Pest Control President
  • Head WDO Termite Inspection Trainer

Results

Tactical advice on go-to-market i.e. sales & marketing tactics to grab market share of underserved segment.