Digital Sales & Marketing Channel Assessment for Adult Care Products in China

Situation

A personal care products company wanted to better understand the sales channels & eCommerce best practices, platform partnerships, online campaigns & activities for adult care products in China.

Objective

To understand how leading personal care product brands sell, promote & brand-manage their adult diapers through various online channels & platforms in China, for both B2B & B2B2C.

Our Work

10EQS did intensive research plus in-depth interviews with digital experts, channel managers & decision-makers from leading personal care companies to assemble detailed case-studies on each company’s success story.

10EQS Project Team
  • Former McKinsey & Co. consultant with FMCG experience
  • Research analysts based in China
  • 10EQS Delivery Operations (= PMO) providing quality assurance, process management, and expert recruitment
  • 8 industry experts
Industry Experts
  • Senior Director of Retail, China – JD.com
  • Director of eCommerce, China – Kimberly-Clark
  • Director of Channels & eCommerce, China – UniCharm
  • General Manager – Hangzhou Coco Nursing Products
  • Senior Manager of Personal Care, China – Vinda

Results

10EQS delivered unique insights on the best practices which the target companies employed to effectively drive growth in sales, market share & brand presence in the various online marketplaces, platforms & channels in China.