Market Assessment &
Voice of the Customer

  • B2B Payment & Procurement Solution Market Receptivity Assessment
  • Assessment of China Market for Payment Systems & Solutions
  • Banking Market Attractiveness in South East Asia & Pacific Region
  • Innovative Practices & Models in Life Insurance

Leading Practices

Benchmarking &
Best Practices

  • Fraud Detection Model Review and Best Practices
  • Asset & Wealth Management Cost Structure Benchmarking
  • Transaction Banking Revenue Model Benchmarking
  • Benchmarking Digital Innovation & Transformation in Financial Services

Case Study - B2B Payment & Procurement Solution Market Receptivity Assessment


A payment solution provider wanted to assess the market receptivity for a new B2B payment & procurement platform with target customers in accounts receivable and accounts payable functions across different industry verticals.

Our Work

10EQS engaged with potential customers to validate their needs across the buy/sell value chain; assess their appetite for the solution from customers (buyers/suppliers); confirm the type of customer (industry, size) to target for POA and prioritize customer needs and features to build for MVP.


10EQS conducted a survey with 300 potential customers, as well as 35 in-depth interviews across various industries. The results helped the client refine their value proposition, re-design their MVP, and prepare their product launch.


Payment Solution Provider

Project Type

Voice of the Customer

Project Team

Former McKinsey & Co. consultant
Research Analysts
300 Survey Respondents
35 Interview Participants
10EQS Delivery Operations

Time Frame

8 weeks