Market Assessment & GTM Strategy

Assess market opportunities and drive actionable go-to-market strategies.

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What We Do

Market Sizing & Segmentation

Assess market size (TAM/SAM), segmentation, attractiveness and growth opportunities.

Competitive Landscape

Analyze the competitive landscape, differentiation, and market positioning to identify opportunties.

Voice of the Customer

Get unbiased customer insights on pain points, unmet needs, buying behavior, willingness to pay.

Value Chain Analysis

Develop a market map to understand the ecosystem, key players and value chain across market segment.

Where-to-Play / How-to-Win

Develop actionable recommendations on market entry, positioning & sales activation.

Product Market Fit

Develop your go-to-market strategy for a new product or service offering.

New Industry GTM

Assess the opportunity for entering a new industry or market segment.

Geographic Expansion

Develop your go-to-market strategy for entering a new country or geography.

Channel, Partner & Ecosystem Strategy

Develop indirect GTM models incl. partners, ecosystems & alliances.

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