Our client aimed to expand into the General Embedded Manufacturers (GEM) market across 5 priority verticals, covering industrial automation, mobile robots, medical, defense, and aerospace.
The objectives were to assess regional and vertical market dynamics, map value-chain structures, and identify differentiation and growth opportunities to support a scalable go-to-market strategy.
10EQS conducted interviews with senior leaders across each of the verticals and 3 geographies (NA, EU, APAC) to validate market segmentation, identify go-to-market gaps, map customer value chains, and develop strategic recommendations. The research explored trends in embedded software stacks, with insights synthesized into a practicalgo-to-market roadmap.
10EQS found that growth is driven less by market size and more by platform reusability, architectural fit, and repeatable buying behaviors, with market leaders differentiating through strong foundational software capabilities and using AI to amplify higher-value engineering work and accelerate adoption.
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