Sterilization Market Opportunity Assessment

US Sterilization Market Opportunity Assessment and Voice of the Customer Study

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Situation

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Our client wanted to better understand the market potential for their new sterilization technology, targeting pharmaceuticals, medical devices, and surgical centers.

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Objective

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The objective was to explore the market opportunity in the US for a new sterilization modality based on liquid carbon dioxide and hydrogen peroxide.

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Our Work

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10EQS assessed customers’ key purchasing criteria for sterilization modalities, dominant sterilization methods & their pain points, the total addressable market for sterilization services in the US, and the current competitive landscape. 10EQS further provided go-to-market recommendations per end segment including specific messaging, ROI calculation, and communication to address specific customer needs.

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Project team

• Ex-EY Management Consultant with extensive health care industry experience
• 2 Associate Consultants conducting secondary research & supporting content synthesis
• 10EQS Delivery Operations (=PMO) providing quality assurance, process management and expert recruitment
• 12 industry experts

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Industry experts (excerpt)

• Senior Director, Sterility Assurance – Medical Devices Manufacturer (US)
• Former General Manager, Terminal Sterilization Business – Sterile Solutions Supplier (US)
• System Director, Sterile Processing – University Hospital System (US)
• Former Global VP, Strategic Accounts – Sterile Solutions Supplier (US)
• Sterilization Technology Director – Large Pharmaceutical Company (US)

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Results

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The insights helped our client refine their marketing strategy, identify potential customers, and establish overall attractiveness for their product. 10EQS provided recommendations such as alleviating environmental concerns, showcasing product effectiveness, and highlighting fast turn around times.

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