Market Assessment & Go-To-Market Strategy

  • Financial Wellness & Tax Preparation Services Market Assessment – Australia, Canada, LATAM & UK
  • On-Demand Legal Services Market Assessment US
  • Third-Party Risk Management Solution Market Sizing & VoC
  • M&A Scan of Analytics & AI Professional Services Firms

Customer Insights

Voice of the Customer (VoC)

  • Due Diligence Software Solution Voice of the Customer
  • Alternative Legal Services Voice of the Customer
  • Anti Money Laundering Solution Voice of the Customer
  • Banking Technology Needs Voice of the Customer
  • Managed Services Customer Segmentation & Buying Behavior

Project delivery

Project Delivery

  • Automotive Manufacturing Process Leading Practices
  • Asset & Wealth Management Cost Structure Benchmarking
  • Higher Education Software Market Voice of the Customer
  • Pharmaceutical Product Return Process Leading Practices
  • Telco Digital Transformation Trends & Operator Model of the Future

Case Study - Financial Wellness Solution Market Opportunity Assessment


A professional services company wanted to analyze the market for financial wellness solutions and individual tax preparation software in Australia, Argentina, Brazil, Canada, Colombia, Mexico, and the UK.

Our Work

10EQS recruited and engaged 40 front-line experts from distinct target groups including former competitors, proxy B2B customers, and proxy channel partners. These insights were combined with secondary research to support market sizing, competitive analysis, and customer insights.


The insights helped the client understand the local markets, prioritize them, and develop an actionable go-to-market strategy.


Global Professional Services Company

Project Type

Market Assessment & Go-To-Market Strategy

Project Team

Former Big 4 Consultants
Research Analysts
40 Industry Experts
10EQS Delivery Operations

Time Frame

12 weeks