We use AI at the start of every engagement and wouldn’t work without it. But, across 25+ engagements and 100+ expert interviews, a pattern emerged: AI was usually directionally right but often missed the variables that actually drove the decision. So, we went back. Deliberately. Across engagements spanning market entry, competitive intelligence, PE due diligence, and technology strategy, we dissected every instance where AI fell short.
We use AI at the start of every engagement and wouldn’t work without it. But, across 25+ engagements and 100+ expert interviews, a pattern emerged: AI was usually directionally right but often missed the variables that actually drove the decision. So, we went back. Deliberately. Across engagements spanning market entry, competitive intelligence, PE due diligence, and technology strategy, we dissected every instance where AI fell short. AI output was polished, well-sourced, and confident. And consistently misleading on the specific variables that determined the actual decision. The gap was not edge-case noise. It showed up repeatedly across decision types. Human judgement and intelligence delivered the decisive edge driving the actual strategic decisions.
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