Liang W.

Liang has 20+ years of experience in market research and management consulting in China, having delivered projects for clients in automotive, chemicals & material, healthcare, consumer goods & retail, financial services, industrials, and technology. With 10EQS, she has completed 50+ go-to-market, strategy, benchmarking, VoC, industry landscaping and competitive scanning projects focused on the China market over the past almost 10 years. She is a Chinese native based in Shenzhen specializing in conducting primary and secondary research in China. She holds a Master’s degree in Business Administration from Hes Amsterdam School of Business. Besides her native Chinese, she is proficient in English and Dutch as well.