A waste management solutions company was looking to international markets to expand its business, leveraging a portfolio of products for different actors in the waste management chain.
The client wanted to identify and characterize the top 3 countries in the Middle East and North Africa to consider as targets for a regional entry strategy.
Based on specific criteria, we initially analyzed and ranked 10 countries across the region based on relative attractiveness, before prioritizing the top 5 and undertaking a detailed country assessment and second ranking.
10EQS helped the client create a highly focused regional business development strategy, plus opportunities to leverage relationships across countries to create a regional approach.
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