Our client sought to strengthen its position in the rapidly evolving warehouse automation market. They wanted to better understand how shippers evaluate automation investments, what barriers slow adoption, and how their offering could differentiate in a competitive OEM-and integrator-led landscape.
The objective was to assess automation adoption behavior across warehouse operators and identify the key financial, operational, and strategic factors shaping investment decisions, enabling a sharper and more differentiated automation-as-a-service strategy.
10EQS conducted in-depth interviews with senior warehouse automation decision-makers, benchmarked automation maturity across 48 companies, and distilled critical pain points, success drivers, and unmet needs to shape actionable strategic insights.
10EQS identified growing demand for RaaS and OpEx models amid rising ROI pressure and technology obsolescence concerns. Investment decisions are driven by broader operational value, while legacy system integration remains the key risk. Services, integration expertise, and flexible, KPI-driven deployment models emerged as critical differentiators to strengthen automation-as-a-service positioning.
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