Our client was assessing a potential investment opportunity in the video content management software space.
As part of the client’s due diligence effort, the objective was to get a better understanding of the market dynamics, competitive landscape, and voice of the customer perspectives.
10EQS assessed the target company’s organizational structure, culture, resources, and challenges, as well as their product & technology offering. 10EQS further assessed the overall market for OTT media and conducted deep dives into the target company’s customers.
The insights provided the client with a more robust fact basis for their investment decision and particularly in better understanding customers’ perceptions of the target company and its positioning in the market.
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