Our client wanted to obtain insights on key telecommunication players in South East Asia, in order to explore business opportunities in the region and to inform their growth strategy development.
The first objective was to understand the key success factors of a major telecommunications player in one key region in South East Asia. It was then to be assessed whether a similar model can be horizontally deployed in another ASEAN country.
10EQS interviewed experts from both countries, spanning 4 major telcos, industry consultants, and telecommunications equipment providers. 10EQS also conducted substantial desk research to supplement these interviews.
10EQS developed information that will be valuable for the client as they formulate their market growth strategy. In particular, 10EQS assessed the applicability of learnings from one key ASEAN market to another ASEAN region.
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