Our client was looking to gain a deep understanding of C-level target buyers’ perspectives, requirements, and expectations regarding Tech Risk services.
The objective was to gather insights from senior decision-makers to help uncover buyer expectations and decision drivers to enhance our client’s service offerings, tailor its approach, and better align its solutions with the evolving needs of the market.
10EQS interviewed various personas from large global companies across industries to assess their technology risk priorities, challenges, and vendor preferences. 10EQS also conducted secondary research on the vendor landscape, profiling leading service providers and analyzing their technology risk offerings, positioning, and go-to-market strategies.
10EQS found that tech risk buyers are pivoting decisively. Risk is no longer seen as a cost of compliance, but as a lever for resilience, operational confidence, and transformation readiness. The findings highlighted opportunities to differentiate through tailored messaging, enhanced digital capabilities, and industry-specific value propositions.
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