Our client was looking to get a deeper understanding of the competitive landscape for its digital supply chain tracking solution.
The main objective was to inform the client’s strategic direction and competitive positioning, particularly focusing on three key categories: Device Manufacturers, Asset Pooling Providers with Digital Services, and Supply Chain Visibility Platform Providers.
10EQS assessed competitors' technological capabilities and service offerings, as well as gathered insights into customer satisfaction and preferences, analyzed competitors' sales and marketing approaches, and evaluated market trends and competitor strategies. 10EQS further complemented the external insights with an internal stakeholder perspective on the client’s offering and strengths & weaknesses.
10EQS provided the client with insights into the three competitive categories and defined critical market differentiators and go-to-market recommendations for the client to enter the digital supply chain market.