Supply Chain Software Go-To-Market Strategy

Supply Chain Visibility Software Go-To-Market Strategy North America

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Situation

Our client was looking to commercialize their supply chain visibility software solution. 

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Objective

The objective was to gain a better understanding of the market opportunity in terms of market size and relative attractiveness of various customer segments, as well as the competitive landscape and pricing dynamics. 

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Our Work

10EQS assessed the market size, landscape & industry trends across various industry verticals, as well as the competitive landscape including the main players’ value proposition and market positioning. 10EQS further assessed prospective customer needs, priorities, and expectations. 

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Project Team

• Ex-GE Management Consultant with extensive experience in go-to-market strategy projects
• Management Consultant with a strong background in supply chain consulting
• Associate Consultant supporting content synthesis
• 10EQS Delivery Operations (=PMO) providing quality assurance, process management, and expert recruitment
• 12 industry experts

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Industry Experts (sample)

• Vice President Supply Chain Operations, Planning, & Logistics – Prospective Customer
• Director of Transportation – Prospective Customer
• Global Account Director – Supply Chain Solution Provider
• Supply Chain Design and Analytics Manager – Prospective Customer

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Results

10EQS defined strategic recommendations for the client’s market entry strategy and provided key success factors as it relates to the client’s sales & marketing strategy. 

Please reach out to us if you are interested in learning more.

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