Specialty Chemicals Competitive Landscape Assessment

Engineering Plastics , TPU & PU Systems CompetitiveLandscape

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Situation

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The client wanted to evaluate the competitive landscape for Engineering Plastics (EP), Thermoplastic Polyurethane (TPU), and Polyurethane (PU) Systems. With rising competition and evolving customer needs, the client aimed to benchmark market dynamics and identify pressures shaping demand, particularly in Asia/China.

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Objective

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The objective was to explore market opportunities for EP, TPU, and PU systems, assess growth drivers and customer pain points, and provide recommendations for positioning and expansion.

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Our Work

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10EQS assessed market size, growth potential, and key applications across EP, TPU, and PU systems. The team evaluated customer requirements, and adoption barriers, while analyzing competitor positioning and industry trends. The work delivered strategic recommendations on growth opportunities, ‍

Project team

• Ex-BCGManagement Consultant with chemicals & materials industry experience, based in APJ
• Chemical Engineering Consultant with polymer & materials knowledge, based in China
• 10EQS Delivery Operations (=PMO) providing quality assurance, process management and expert recruitment
• 15 industry experts

Industry experts (excerpt)

• Global Business Director – Polyurethane Systems, Specialty Chemicals Company (EU)
• VP, R&D – Engineering Plastics Manufacturer (US)
• Former Head of Marketing – Thermoplastic Polyurethanes, Global Materials Supplier(Asia)
• Senior Engineer, Materials Development – Consumer Goods Company (US)

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Results

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The insights helped the client identify attractive applications across regions,

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