Our client is developing and launching a new social entertainment service overseas, and they want to better understand the Australian market.
The objective was to understand the social entertainment market and trends of Gen Z and Millennials in Australia.
10EQS interviewed academics specializing in Gen Z and Millennial consumption behavior and industry leaders in social betting in Australia. 10EQS assessed key demand drivers, values, lifestyles, communication styles, community behavior, consumption and entertainment preferences related to social and entertainment functions for Gen Z and Millennials in Australia.
10EQS found that in Australia, Gen Z prefer social betting, perceiving traditional betting as potentially bad for mental health. Millennials are more balanced, tilting slightly towards traditional betting, with less mental health concerns. The analysis also highlighted that Gen Z and Millennial values vary significantly, on most key dimensions including political alignment, activism, gender issues, desire for family, work ethics, diligence, and environmental sustainability.
Get in touch with us and we will get back to you immediately.
10EQS needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.
%2C%20Color%3DNegative.svg){kind=small}
