Our client wanted to understand how a fast-growing skincare brand achieved rapid scale in Thailand and what underlying success factors could be translated into its own strategy.
The objective was to assess key success factors behind the brand’s growth in Thailand, covering strategy evolution,go-to-market, channel mix, marketing model, and investment approach.
10EQS conducted a targeted competitor deep-dive, combining expert interviews with desk-based research, covering strategy evolution, and key success factors, STP and marketing mix (4Ps) assessment, investment and budget management (launch vs. expansion), as well as retail channel strategy and trade terms.
The results revealed that the benchmarkedvbrand achieved rapid early traction post-launch, then compounded growth through a combination of credible product/claims architecture, tight messaging, and consistent activation across channels. A digital-first engine became a major growth driver over time, complemented by a selective offline footprint focused on high-impact retail environments and a smaller presence in professional/medical routes to market.
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