Our client was looking to better understand the key trends and approaches Consumer Goods (CPG) companies are taking in revenue growth management (RGM) that specifically relate to digital and e-commerce.
The objective was to understand best practices in the revenue growth management market and its application to e-commerce.
10EQS assessed the overall market landscape for RGM practices in the CPG space and gathered insights into how leading CPG companies are approaching RGM, particularly how pricing decisions are made and how data is used throughout RGM decision-making.
The insights helped the client gain a better understanding of how leading CPG players are approaching RGM to ensure growth amid competitive pressure including intensifying their investments in digitalization, supply chain enhancements, and automation.
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