Retail Media Market Assessment

Retail Media, Shopper Marketing, and Retail Promotions – Market Assessment

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Situation

The client wanted to get a sharper perspective of potential market opportunities in the retail media market to evaluate a company acquisition. 

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Objective

The objective was to gain insights into the retail media, shopper marketing, and retail promotion space, specifically looking at retail grocery and pharmacies.

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Our Work

10EQS assessed the retail media landscape in North America, LATAM, Europe, and Asia, as well as the key players’ capabilities, investment activities in the market, and differentiation factors. 10EQS further conducted deep dives on the retail media market in the US, France, and Brazil. 

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10EQS Project Team

• Management consultant with experience in innovation and go-to-market strategy projects 
• Research Analyst conducting secondary research & content synthesis
• 10EQS Delivery Operations (=PMO) providing quality assurance, process management and expert recruitment
• 3 industry experts

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Industry Experts

• Director, e-Commerce & Sales / Client Success Director – Retail Media Company (US)
• Head of Ad Sales / Group Media Director – Retail Media Company (Brazil)
• e-Commerce, e-Retail, Omnichannel / Manager – Retail Media Company (France)

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Results

10EQS provided extensive insights into the retail media landscape in various countries to better understand current trends and developments in the market globally. The insights helped the client build a more robust fact-basis for their M&A decision. 

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