A home automation company was re-assessing its go-to-market strategy in the Netherlands.
The objective was to validate the client’s initial hypotheses on the Dutch retail market and to further develop insights into the market landscape, brand positioning, and go-to-market strategy.
10EQS assessed the smart home retail market in the Netherlands, covering the go-to-market model of the key players and their sourcing strategy, as well as customer needs and pain points. Further, 10EQS assessed the client’s brand positioning in the competitive B2B landscape, including the price positioning. Based on that, 10EQS defined recommendations on where and how to build out the client’s channel presence in this market.
10EQS delivered insights that helped shape the client’s go-to-market strategy for the retail market, specifically where to play and how to win. The insights helped the client to refine their channel strategy in the Netherlands in order to increase their market share.
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