Our client operates in Australia supporting the renewable energy industry, and wanted to better understand if the current market growth is likely to continue, to better anticipate demand and inform a lease vs. buy decision.
Client sought to enhance/update their understanding of the Australian renewables market opportunity and growth potential for their crane business. Segments included: wind, hydrogen, biodiesel, solar, carbon capture and storage (CCUS) projects, as well as other renewable energy infrastructure projects that require large-scale cranes.
10EQS assessed the Australian Government’s commitment to renewable energy including current projects in that domain. 10EQS assessed the overall market size and growth, as well as the competitive landscape, customer perspectives and needs.
10EQS defined strategic recommendations to help refine our client’s go-to-market strategy, including strategic priorities, go-to-market approach, segments, and companies to prioritize, service/technology gaps, and key success factors.