Our client wanted to better understand the market opportunity for governance, risk, and compliance software in the financial & professional services industry.
The objective was to evaluate the market attractiveness of various customer segments, with a particular focus on large vs SMB customers.
10EQS assessed the market size of key customer segments, as well as the competitive landscape, including key players’ positioning in the market, and how they differentiate. 10EQS further assessed the pain points, needs, and buying preferences of the different key customer segments.
10EQS provided go-to-market recommendations for the client on which customer segments to target and defined critical success factors on how to improve their offering & differentiate in the marketplace in order to gain market share.
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