Our client sought to validate the market demand for an AI-powered end-to-end acquisition workflow solution for commercial real estate.
The goal was to assess painpoints in current acquisition processes, understand attitudes toward AI adoption, identify the most valued solution features across different firm sizes, and evaluate unmet needs, key value drivers, and adoption readiness for an integrated solution covering sourcing, analysis, underwriting, and reporting in the CRE acquisitions market.
10EQS interviewed decision-makers from leading real estate firms (REITs, investment managers, brokerages, and private equity) to assess acquisition workflows, current tool usage, pain points, and feature priorities. 10EQS delivered actionable recommendations on solution positioning, adoption barriers, and go-to-market considerations.
10EQS validated a strong demand for a comprehensive, AI-enabled acquisition platform addressing sourcing, verification, and analysis. The results identified time savings, expanded deal flow, and improved accuracy as top value drivers, with automation of opportunity sourcing ranked #1 by most experts. 10EQS provided the client with a clear roadmap for positioning their solution.
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