Our client had developed a measurement automation tool for the residential pre-construction market and wanted to better understand their customers’ needs & pain points.
The objective was to conduct a voice-of-the-customer study to explore needs & desired solutions for pre-construction measurement tools.
10EQS assessed the overall market landscape for residential remodeling/renovation, including existing technology solutions. 10EQS identified specific application opportunities & use cases across various customer segments. In addition, 10EQS evaluated competitive offerings in this space to identify white spaces.
The insights helped the client refine their (their product’s) value proposition as part of their go-to-market strategy.
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