Pharmaceuticals Marketing Strategy

Pharmaceuticals Marketing Strategy Assessment in Rare Diseases

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Situation

A pharmaceutical company, was the market leader for over a decade with the only treatment for a rare disease.

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Objective

As the client was preparing for competition from a new drug, they wanted to learn from past cases how incumbents defended their market share against disruptive market entry by a novel drug with better safety or dose profile.

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Our Work

10EQS delivered a list of drug analogs and an analysis of each analog; recommending cases for in-depth research. Next, 10EQS delivered a deep-dive analysis of drug launches, market results, key factors that set up competitor dynamics in three selected cases.

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10EQS Project Team

• Pharma industry consultant with extensive experience in drug launches
• Consultant with experience pharma marketing and graduate clinical research
• 10EQS Delivery Operations (=PMO) providing tight control of content, quality, compliance, and process.
• 15 Industry Experts

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Industry Experts

• Rare disease experts including partners at pharmaceutical consulting firms 
• Employees working at analog firms at the time of researched cases such as:
  - Regional Sales Director 
  - Director of Marketing Operations 
  - Commercial Lead 

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Results

10EQS delivered an analysis of success factors that led incumbent to hang on to their market share; recommendations for incumbent defense strategies relevant to the client’s unique rare disease context.

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