Our client was looking to potentially expand its operations in Peru targeting Peruvian food service companies and wanted to better understand the local food industry.
The client sought to develop insights on the market structure for ingredients in the food service industry in Peru, including the value chain, role of distributors, potential customer targets, current main ingredients used in the market, and key procurement and purchasing criteria.
10EQS interviewed experts involved in the food service industry in Peru and supplemented with secondary research to provide detailed insights on key players in the industry as well as value chain and purchasing dynamics.
10EQS delivered market-entry recommendations for the client including cultural and local considerations, which customers to target, as well as pricing and branding success factors.