Personal Health Innovation & Transformation

Personal Health Innovation & Business Transformation – Competitive Assessment

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Situation

A major consumer products company wanted to develop its consumer health portfolio to address future growth ambitions. The client wanted to better understand how its go-to-market, and organization set-up compared to competitors that play in this space.

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Objective

The objective was to conduct a competitive assessment with a deep dive on one main competitor at the category level across various business functions and regions.

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Our Work

10EQS assessed the strategic decision-making, business transformation,  innovation strategy, and technology strategy of the pre-defined target company with a geographical focus on the US and Western Europe.

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10EQS Project Team

• Ex BCG management consultant with experience in strategic marketing & innovation
• Consultant with consumer goods industry experience & marketing background 
• Research Analyst conducting secondary research
• 10EQS Delivery Operations (=PMO) providing quality assurance, process management, and expert recruitment
• 10 industry experts

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Industry Experts (sample)

• Sales VP, Europe – Consumer Goods Company
• Marketing Manager – Consumer Goods Company
• Finance Director – Consumer Goods Company•Senior Brand Manager – Consumer Goods Company
• VP of Marketing – Consumer Goods Company

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Results

The gathered insights helped the client to better understand their competitor’s innovation & strategic ambitions ultimately helping shape the client’s portfolio strategy for future growth.

Please reach out to us if you are interested in learning more.

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