Payments Market Opportunity Assessment China

Payment Solutions Market Entry Strategy China

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Situation

A global payments solution provider was looking to expand its services into the China market.

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Objective

The client wanted 10EQS to assess the opportunity to enter China across four major business lines

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Our Work

10EQS provided insights on market size; top competitors and their business models; target customer segments and current pain points; regulatory and business risks; go-to-market strategy and key success factors, as well as market opportunities and entry concerns.

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10EQS Project Team

• Bilingual consultant (Ex-McKinsey & Co.) based in China
• Local Chinese Business Analysts conducting on-the-ground research
• Payments Industry Advisor (Ex-Visa, Ex-Monitor)
• 10EQS Delivery Operations (=PMO) providing quality assurance, process management, and expert recruitment
• 19 industry experts

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Industry Experts

• Bank Leader – China Tier 1 Bank
• Director – Chinese E-Commerce Player
• Head of Product Marketing – Financial Services Firm
• Loyalty Manager – Hotel Chain
• Head of Brand Management – Grocery Retailer
• General Manager – FMCG Player

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Results

The insights helped the client to validate key hypotheses and solidify their market entry strategy for China.

Please reach out to us if you are interested in learning more.

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