A healthcare solutions firm was looking to launch a new patient access software for healthcare providers to optimize operations and improve the patient experience.
Test market receptivity of software offering with key stakeholders at major US healthcare providers.
We conducted a voice of the customer study to assess how healthcare providers are currently measuring operational performance, patient experience, and which attributes they would be looking for in a software solution.
The insights provided the client with customer feedback, as well as insights on the buying decision-making process.
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