Our client had an ambitious 2025 fundraising goal and as a result wanted to better understand ideal donor segments, donor needs & preferences, and the best way to engage donors.
The objective was to help our client with donor segmentation, creation of targeted messaging, to provide overall fundraising strategy recommendations.
10EQS interviewed experts on both the non-profit and foundation sides at various large and small organizations across the US to evaluate fundraising opportunities and strategies. 10EQS further analyzed data sources and developed a list of donors (individuals, institutions) and grants to be targeted.
The insights helped our client refine their fundraising strategy by providing relevant recommendations including drawing personal connection through messaging, enhancing internal capacity, and building sustainable relationships. The insights also provided our client with ideal donor profiles, ROI estimates for each opportunity, a comprehensive list of over 500 funding sources, and successful case study examples.
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