An Asian manufacturer wanted to understand the US healthcare industry and the opportunity to sell an innovative new medical device after being approached by a major distributor.
The objective was to identify demand for the product and understand more about US healthcare distributors with a view to forming a long-term partnership.
10EQS supported the client by researching the US healthcare industry and interviewing healthcare experts to ascertain the best possible entry point to this marketplace.
We helped the client to understand the market positioning of US healthcare distributors from the perspective of the hospitals and surgical centers, as well as confirmed strong demand for an innovative solution that the client is offering.
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