Material Handling Carts Market Assessment

Market Assessment of Manual Material Handling Carts – North America

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Situation

Our client was looking to better understand the market for material handling carts in North America.

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Objective

The objective was to assess the total market value, competitive landscape, and voice of the customer perspectives related to material handling carts, as well as define go-to-market recommendations.

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Our Work

10EQS assessed the market landscape for material handling carts across core industries such as retail grocery, logistics, e-commerce, and government. In order to assess the market size, 10EQS reviewed various industry reports, and estimates provided by industry experts, analyzed competitor sales, and build a bottom-up model.10EQS further assessed the competitive landscape and defined critical success factors for the client on where to play and how to win.

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Project Team

• Ex-McKinsey Management Consultant with extensive CPG industry & market assessment experience
• Associate Consultant supporting interviews and content synthesis
• Research Analyst conducting secondary research
• 10EQS Delivery Operations (=PMO) providing quality assurance, process management and expert recruitment
• 14 industry experts

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Industry Experts (sample)

• Director of Sales, Senior National Account Manager – Material Handling Cart Manufacturing Company (US)
• District Sales Manager – Material Handling Cart Distributor (US)
• National Director, Warehouse Operations – Worldwide Food & Beverage Company (US)
• Director of Operations – Merchandise

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Results

10EQS was able to identify a robust market size estimate that enabled the client in their strategic growth planning and budget forecasting.