A major spirits company was looking to benchmark its competitors to support its own marketing strategy. The client wanted to grasp what their global competitors are appealing, and how.
The client wanted to better understand whiskey's global competitors’ marketing strategy, specifically the global marketing 4P strategy and area strategy.
10EQS assessed the marketing strategies and measures of 4 leading whiskey brands by engaging 15 industry experts. 10EQS further assessed the new product launch PR strategies & branding best practices of the respective whiskey brands as well as their competitive area strategy.
The gathered insights helped the client shape their own marketing strategy and brand positioning in order to communicate their luxury whiskey brand globally.
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