Our client wanted to better understand their customers' pain points and needs related to M&A services and technology.
The objective was to gather input from key buyers of M&A services on what would be compelling functionality/value delivered through an M&A software solution.
10EQS assessed customers’ pain points, usage of technology & external services, preference for partners & solution providers, as well as their willingness to pay for services across the various phases of the M&A lifecycle.
10EQS delivered a detailed description of clients’ pain points and their preferences & desired features for an M&A technology solution that helped the client refine their offering as they are developing a solution in this space.
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